Internet Archive's in-browser bookreader "theater" requires JavaScript to be enabled. It appears your browser does not have it turned on. Please see your browser settings for this feature.

Managing brand equity : Capitalizing on the value of a brand name

by: Aaker, David A

Publication date: 1991
Topics: brand, brand names, marketing, branded goods, product policy, branding
Publisher: New York, Free Press
Collection: internetarchivebooks; americana; printdisabled
Contributor: Internet Archive
Language: English
Item Size: 452.5M

Litteraturhenvisninger s.277-287

Access-restricted-item: true
Addeddate: 2010-01-05 19:24:30
Bookplateleaf: 0004
Boxid: IA102409
Boxid_2: CH105401
Camera: Canon 5D
City: New York
Edition: 9th print.
External-identifier: urn:oclc:record:1036698554
urn:lcp:managingbrandequ00aake:lcpdf:1ed9d8a2-956b-4aa4-a8f0-3b3b53a3c78b
urn:lcp:managingbrandequ00aake:epub:35c02245-3df6-4f6f-94ee-712e7c917c21
Extramarc: Cornell University
Foldoutcount: 0
Identifier: managingbrandequ00aake
Identifier-ark: ark:/13960/t3cz3tz7p
Isbn: 0029001013
9780029001011
Lccn: 91010380
Ocr_converted: abbyy-to-hocr 1.1.20
Ocr_module_version: 0.0.17
Openlibrary_edition: OL1532721M
Openlibrary_work: OL1839141W
Page-progression: lr
Page_number_confidence: 10
Page_number_module_version: 1.0.5
Pages: 332
Ppi: 400
Scandate: 20100105195100
Scanner: scribe8.nyc.archive.org
Scanningcenter: nyc
Source: removed
Worldcat (source edition): 23180129

Full catalog record: MARCXML

comment
Reviews

5,713 Views

20 Favorites

DOWNLOAD OPTIONS

No suitable files to display here.

IN COLLECTIONS

Internet Archive Books

Uploaded by Christine Wagner on January 5, 2010

Internet Archive Audio

Featured

Top

Images

Featured

Top

Software

Featured

Top

Texts

Featured

Top

Video

Featured

Top

Mobile Apps

Browser Extensions

Archive-It Subscription

Save Page Now

Managing brand equity : Capitalizing on the value of a brand name

comment
Reviews

DOWNLOAD OPTIONS

IN COLLECTIONS

SIMILAR ITEMS (based on metadata)

Internet Archive Audio

Featured

Top

Images

Featured

Top

Software

Featured

Top

Texts

Featured

Top

Video

Featured

Top

Mobile Apps

Browser Extensions

Archive-It Subscription

Save Page Now

Managing brand equity : Capitalizing on the value of a brand name

Bookreader Item Preview

Flag this item for

Managing brand equity : Capitalizing on the value of a brand name

plus-circle Add Review comment Reviews

DOWNLOAD OPTIONS

IN COLLECTIONS

SIMILAR ITEMS (based on metadata)

comment
Reviews